BMW targets wider mobility picture with fresh e-Bike launch

From cyclingindustry.news
By Mark Sutton

BMW has further signalled its intention to move deeper into the urban mobility picture with the launch of a new Active Hybrid electric bike.

Shown to press at an event in the car-maker’s Munich base, the gathered crowd were told that BMW is looking beyond just automotive, describing e-Bikes as part of the future picture of mobility.

Though producing electric bikes in small numbers since 2013, the brand this year took to Eurobike to announce its presence…

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BMW targets wider mobility picture with fresh e-Bike launch