Lime will open a brick-and-mortar ‘lifestyle store’ for electric bikes and scooters

Source: www.theverge.com
Lime plans to open physical stores in the US and abroad in the coming year as it seeks to elevate its electric bike and scooter business from just a cheap way to get around to more of a lifestyle brand.
The news about Lime’s plans first came to light in the job posting <jobs.lever.co/limebike/0c56710a-2ea7-4e35-a423-a9caa3313e08> for a “store manager” in Santa Monica, California, which is ground zero for dockless scooter services. This future location will “place heavy importance on brand experience and customer engagement,” the listing reads …
Read more: www.theverge.com/2018/10/23/18013852/lime-scooter-retail-store