Why I Upended My Business To Focus On Boomers

Over the last decade or so, I’ve founded and grown companies in fields spanning everything from publishing to car sharing. Often, the businesses aimed to solve problems similar to ones I had personally encountered. As a result, they typically targeted consumers of a similar, younger demographic.
But at my current company, EVELO Electric Bicycles, I completely changed my perspective on finding the right customers. I focused instead on the longevity economy in general and boomers in particular. And I believe my new thinking has enormous potential for almost any entrepreneur looking to launch and grow a startup….
Read more at: https://www.forbes.com/sites/nextavenue/2017/05/17/why-i-upended-my-business-to-focus-on-boomers/#26079df024e3