By Sean O’Kane
When Aaron Wong and his co-workers at Lithium Cycles flipped a Kickstarter campaign live last summer, they only expected about 50 to 100 people to plunk down enough cash for their product. The Super 73, a minimalist electric bike that resembles a small motorcycle, started at about $2,000 (with a retail price of $3,000), which is much pricier than more practical e-bikes.
But in just a few weeks, the company raised nearly half a million dollars. The stylish e-bike struck a nerve with more deep-pocketed millennials than they expected, so they pivoted from making electric…
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