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Declassifying the year 2021 for Ather

Declassifying the year 2021 for Ather

Video by Ather Energy via YouTube Source
Declassifying the year 2021 for Ather

Ather Energy CEO Tarun Mehta finally gets around to doing his annual performance review. And this time, he’s ready to share it with the rest of the world. We find out the true cost of building the Ather 450 (hint: it cost more than just money) as well as some of Tarun’s twitter triumphs over the last year.

Listen on your favourite podcast apps here: https://pod.link/declassified

In this Episode:

Tarun Mehta: CEO and Co-Founder
Abhishek Balaji: Community Manager
Rohit Hariharan: University Relations and Employer Branding

– How 2020 was for Ather: https://forum.atherenergy.com/t/2021-growing-up/13576
– Crossing the $100M annual run-rate: https://twitter.com/tarunsmehta/status/1460135024489996292
– Positive gross margins: https://twitter.com/tarunsmehta/status/1379382120901177345?s=20&t=-W6AKZ2uqWK9Wn-t2UoaeA

00:00 Intro
00:40 How did the year 2021 go
06:43 Building the sales engine
11:46 Scaling and supply constraints
17:13 Chip shortages
18:11 $100 Mn ARR
20:13 Mt. Gross Margin
29:55 Impact of FAME incentive
33:15 Building an organization
39:30 Customer experience and quality

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