By ALEX LUFT
On August 7th, 2017, General Motors filed to register two trademarks with the United States Patent and Trademark Office for Merge and Maven Merge. This is par for course for any multinational such as GM, which files various trademark filings during the course of a year. But these filings were no regular filings due to the goods and services category in which they were filed.
Specifically, the filings state that the standard character marks will be used to name goods and services in the following categories:
Bicycles, electric bicycles, motorized bicycles, and structural parts thereof Motors for bicycles, and Electric conversion kits for bicycles comprised of motors for bicycles and electric handlebar motor controls…
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