Author: FOCUS Bikes via YouTube
This bike is made to lose: ATLAS
Who would build a bike “made to lose” you might ask. What sounds absurd, can make a lot of sense.
When appointments and smartphones have control over daily life, it is important more than ever to find moments to escape. To celebrate small things, commuting through the park to get to work or going on a short weekend trip with friends into nature. We have built a bike that will accompany your escape. The ATLAS is our first gravel bike.
It is our all-round bike, which is not made to bring you on top as the fastest, but it will handle everything on the way to get there. It is like a reliable good old friend, with a big pinch of gravel pleasure.
Tyres with up to 47mm, fender and rack mounts, upright comfortable geometry paired with nicely integrated cables are a solid base for a do-it-all-bike. No need to mention, all bikes will roll out with hydraulic disc brakes only.
https://www.focus-bikes.com/int/atlas-made-to-lose?lang_checker&utm_source=social&utm_medium=organic&utm_campaign=atlas-made-to-lose&utm_term=&utm_content=
00:00 – Made to lose
00:05 – Let’s get lost
00:15 – Get lost in real time
00:42 – Wide open spaces
00:53 – "Are we lost?"
01:23 – Lose yourself
01:26 – Made to lose
#focusatlas #madetolose #gravel #gravelbike #getlost #focusbikes #ridebeyond #ridetogether