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Hero Motocorp announces new EV brand ‘VIDA’; to unveil its first electric scooter on July 1
Hero Motor Corp has tweeted the below ..
"In keeping with the relentless pursuit towards our vision – Be the Future of Mobility, our Chairman & CEO, Dr. Pawan Munjal announces to the world new brand ‘Vida’ for electric mobility."
#Vida #heromotorcorp#HeroVida #pawanmunjal
Hero Motocorp will officially unveil its first electric vehicle on July 1, 2022, to coincide with the birth anniversary of Dr. Brijmohan Lall, Chairman Emeritus of Hero MotoCorp.
Hero Motocorp decided to introduce a new brand name after feud with Hero Electric over retaining the Hero brand name. The matter went to the courts where Hero Electric, a separate company then Hero Motocorp was awarded the rights to retain the Hero tag.
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