Over the last decade or so, I’ve founded and grown companies in fields spanning everything from publishing to car sharing. Often, the businesses aimed to solve problems similar to ones I had personally encountered. As a result, they typically targeted consumers of a similar, younger demographic.
But at my current company, EVELO Electric Bicycles, I completely changed my perspective on finding the right customers. I focused instead on the longevity economy in general and boomers in particular. And I believe my new thinking has enormous potential for almost any entrepreneur looking to launch and grow a startup….
Read more at: https://www.forbes.com/sites/nextavenue/2017/05/17/why-i-upended-my-business-to-focus-on-boomers/#26079df024e3
Why I Upended My Business To Focus On Boomers