www.bicycleretailer.com By BRAIN Staff Yamaha, known for its motorcycles and powersports products, is raising the curtain — halfway, at least — on a new, four-model line of electric bikes that it will launch in the… Yamaha soft-launching line of house-brand e-bikes at show

www.straight.com By Kate Wilson Aside from being named one of the 14 most influential people in cycling by Canadian Cycling magazine, ex–pro rider Mark Ernsting has plenty to brag about. First getting into the sport… Cycling influencer Mark Ernsting’s five best bike trends in Vancouver

www.eastmidlandsbusinesslink.co.uk By Steve Fisher Staff and students at the University of Derby have been given the first look at the new electric bike designed for the Derby Bike Hire Scheme launching in Spring 2018. The… UK’s largest electric cycle hire scheme unveiled at University of Derby

www.digitaltrends.com By Garrett Hulfish Purchasing an ebike can cost as much as a used car. Instead of breaking the bank, Eazy Bike transforms existing bicycles. When it comes to commuting, ebikes are slowly becoming a… Eazy Bike transforms any bicycle into an affordable ebike in two minutes

bangordailynews.com By Meg Haskell For longtime mountain bike aficionado Jon Cabe of Mount Desert Island, reservations about battery-boosted electric bicycles evaporated on his first ride. Like many who bike for fitness and challenge, the 39-year-old… Boost your bike ride without breaking a sweat

www.thedrive.com amaha Power Assist electric bicycles have been a hit in Japan for some time now, with more than 2 million of them being sold in the brand’s home region since 1993. The bikes are… Yamaha Power Assist Electric Bicycles Are Coming to the U.S.

www.bicycleretailer.com By BRAIN Staff [image: Owner Anne Watson outside Pedego Acadia.] Owner Anne Watson outside Pedego Acadia. A Pedego Electric Bikes store has opened in Bar Harbor, Maine, near Acadia National Park. Pedego Acadia is… Pedego’s 107th store is in Bar Harbor, Maine

www.thedrum.com By Naomi Taylor Evans Cycles has brought Hovis’ iconic ad ‘Boy on Bike’ back to life with the original Hovis boy on an electric bike, 44 years later. The integrated campaign was carried out… Evans Cycles brings Hovis ad back to life with electric bike