CyclingIndustry.news By Mark Sutton
Car giant BMW has signed up to participate in the final five stops of America’s Electric Bike Expo.
Set to promote the brand’s in-house made electric bike portfolio, in particular its new Cruise model, the automotive label has been working on its e-mobility offering for some time and is now on course to ship the bikes to more than 340 U.S. showrooms.
“We’re excited BMW has chosen the Electric Bike Expo as the experiential event to showcase their new Cruise e-bike to the U.S. market. Their sponsorship of our Educational Pavilion will help train both consumers, and new and prospective retailers, about the ins and outs of the marketing and technology of eBikes.” said Ray Verhelst, Director of the Electric Bike Association…
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