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How Propella Eletric Bicycles Created the ‘Tesla of Electric Bikes’

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By Mike Brown

Behyad Ben Tarassoli has been waiting for this day for a long time. When he founded Seattle-based Propella eBikes, his plan was to make the sort of electric bike that maybe Apple or Tesla would make, one that oozes quality. Unfortunately, when the startup shipped its first bike last year, it didn’t quite reach that standard.

“The first one, what we were trying to do was create the Tesla of electric bikes,” Tarassoli tells *Inverse*. “With just Indiegogo [crowdfunding] and a supplier, I wasn’t able to achieve that. The 1.0 was delivered on time, pretty good feedback, no problem…but I wasn’t satisfied. I really wanted to go back and change things.”

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