Accell Builds Multi-Brand Online Platform for Direct-to-Consumer Sales

HEERENVEEN, the Netherlands – For implementing its omni-channel strategy Accell Group has founded a new Amsterdam-based ‘start-up’ named Accell Digital. This company is to build a centralized multi-brand online platform for direct-to-consumer sales. Starting before the end of 2018 it has to be operational for 9 countries within two years.