Declassifying Product and Pricing at Ather Energy

Declassifying Product and Pricing at Ather Energy

Video by Ather Energy via YouTube Source
Declassifying Product and Pricing at Ather Energy


How does a product get built based on pricing? What are the considerations on what goes into a product based on target pricing? How does a hardware product in the market evolve? Milind Kothekar, Chief of Staff and Head of Product at Ather joins in to discuss everything product, and the evolution of that journey.

In this Episode:

Milind Kothekar: Chief of Staff & Head of Product
Abhishek Balaji: Community Manager

00:00 Introduction
01:51 Why are Ather scooters so expensive?
04:20 Building the Ather 450
10:37 The expensive parts
13:20 Compromises
16:22 Range, Range & Range
23:08 Charging Infrastructure
28:00 Cost of changes
36:16 Software, connectivity and smarts
43:05 Product value vs Profit
46:34 450 Product Roadmap

The entire contents and design in this video, are the property of Ather Energy Private Limited (“Ather”) and shall not be used by anyone apart from Ather including, without limitation, reproduction, re-transmission or editing, without the prior written permission of Ather.

By viewing this video, I acknowledge that Ather makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information provided in this video and shall not be held responsible and liable in any manner . The information, opinions, and recommendations provided in this video are the views of the individuals involved in video and for general information only.

All rights reserved. Copyright @ Ather Energy Private Limited. 2022.

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Declassifying Product and Pricing at Ather Energy
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