The Swifty Podcast #20 – BJJ, Brand Building and Mastering Your Craft with Matt Benyon of Scramble

The Swifty Podcast #20 - BJJ, Brand Building and Mastering Your Craft with Matt Benyon of Scramble

Video by Swifty Scooters via YouTube Source
The Swifty Podcast #20 - BJJ, Brand Building and Mastering Your Craft with Matt Benyon of Scramble

Jason heads to Scramble HQ for our 20th podcast to chat with company co-founder Matt Benyon about all things brand building, BJJ and product launching!

Scramble started off as a small idea that Matt had and has now grown to be a symbol of quality and reliability amongst the BJJ community, something they’ve has worked hard to achieve over the years. He and Jason discuss how they built up to that point, some top tips for small businesses just starting out and where the sport could be heading in the future.

We recently collaborated with Scramble on a collection of Double-Ups – grip strength trainers – and a special edition balance board! Learn more about the Swifty X Scramble collab here – https://swiftyscooters.com/blogs/journal/swifty-fitness-scramble

Skip ahead to a point in the conversation below –

00:00 – Intro
01:12 – Brief introduction on Scramble got started
03:43 – Discussing logo design and different variations for different purposes
08:40 – How Swifty Fitness and Scramble met and got working together
10:14 – How Scramble grew and expanded
15:23 – Discussing sponsoring athletes and ‘influencers’
23:58 – Tips for new brands starting off
30:07 – The art of launching a product
32:25 – Challenges that come from manufacturing products
39:02 – The joy that comes from trying to master a craft
44:25 – Will big brands come for Jiu-Jitsu in the future?
48:14 – The representation of BJJ in mass media
52:58 – Would It be bad for BJJ to become an Olympic sport?
53:59 – Polaris Pro Grappling, how it began and expanded
59:27 – The search for the ideal product

Grab your own Double-Ups or special edition balance board from Scramble or Swifty below –

Scramble – https://scramblestuff.com/swifty-fitness-x-scramble-training-collection/
Swifty – https://swiftyscooters.com/collections/home-fitness-equipment

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The Swifty Podcast #20 – BJJ, Brand Building and Mastering Your Craft with Matt Benyon of Scramble
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