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Lime will open a brick-and-mortar ‘lifestyle store’ for electric bikes and scooters

Lime plans to open physical stores in the US and abroad in the coming year as it seeks to elevate its electric bike and scooter business from just a cheap way to get around to more of a lifestyle brand.
The news about Lime’s plans first came to light in the job posting <> for a “store manager” in Santa Monica, California, which is ground zero for dockless scooter services. This future location will “place heavy importance on brand experience and customer engagement,” the listing reads …
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