Print Isn’t Dead with Zap Espinoza [Episode 47] – The Changing Gears Podcast

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In the age of distraction, scrolling and swiping minimizes how present we are with any given moment. Our guest today believes that stories are one of the most important parts of life, and that magazines are the best way to tell them.

Zapata "Zap" Espinoza has been pedaling bikes since the late 60s and slinging words and opinions on all things cycling and moto related since 1986. He was the editor of two of America’s leading mountain bike magazines, Mountain Bike Action (1987-’93) and Mountain Bike (1993-2003), followed by a stint as brand manager at Trek Bicycles (2003-2007). In 2007, he returned to the world of journalism as the editor of Road Bike Action and the Editorial Director for Mountain Bike Action and Electric Bike Action. Following the closure of both RBA and EBA, he has since taken up the role of a freelance writer and brand content manager. Besides all things two-wheeled (especially racing), he is madly in love with his daughter, the great outdoors, and Mexican food.

In this episode, Zap and DZ talk about:
Zap’s time racing motocross
His education in politics and going to law school
The start of his career and working for Mountain Bike Action Magazine
The tension between website content and printed content
Chapter titles and timecodes:
:45 – 7:30 – Intro & Background
7:30 – 10:15 – His experience motocross racing
10:15 – 14:00 – College career
14:00 – 20:15 – Working with Mountain Bike Action Magazine
20:15 – 28:00 – His time with Rodale’s Mountain Bike Magazine
28:00 – 35:15 – Zap’s career with Trek as a Brand Manager
35:15 – 40:00 – His second time working for Hi-Torque Publication
40:00 – 47:00 – Web vs. Print
47:00 – 54:00 – Community Involvement
54:00 – 56:00 – Sprint Round

Check out more from Zap here: https://zapbikemedia.com/

Learn more about Doctors Without Borders here: https://www.doctorswithoutborders.org/
Learn more about PeopleForBikes here: https://www.peopleforbikes.org/
Learn more about the ACLU here: https://www.aclu.org/

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