Video by BMC Switzerland via YouTube
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To tackle the long-distance effort that kicks off 2022, we set up a collaboration to overcome the most challenging sectors of Europe’s Southern Alps. BMC joined forces with ADICTA LAB in support of this 24-hour undertaking to conquer seven legendary Alpine passes known as the 7 Majeurs, in one ride.
The performance and comfort enhancements of the ADICTA LAB kit work in conjunction with a bike designed to go the distance, the Roadmachine is the true endurance all-rounder.
Discover more here: https://www.bmc-switzerland.com/intl_en/models/road/roadmachine-20.html
2022 means a fresh start for our friends at ADICTA LAB with an all-new social hub. Be a part of their journey to improve the world of cycling without harming the planet and follow them here: https://www.instagram.com/adicta_lab/
#Ride_BMC #7Majeurs #AdictaLab
Follow our social channels here:
Instagram: https://www.instagram.com/ride_bmc/
Facebook: https://www.facebook.com/bmcswitzerland
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Author: BMC Switzerland