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Video by Ather Energy via YouTube Source
Redux is Ather’s very first concept vehicle, a bold statement on the future of electric mobility. This documentary takes you behind the scenes to show how a blank-canvas idea was designed, engineered, and brought to life.
While it celebrates how far we’ve come in technology and engineering, Redux isn’t just a milestone; it’s a promise of the exciting journeys ahead.
With Redux, we broke away from the usual way of building two-wheelers to explore an entirely new format. We tried radically new geometries and used materials never seen before in this industry. Every part of this machine is designed to challenge convention, offering riders a completely reimagined way to experience the open road.
This film follows that journey across five chapters, from the very first sketch to the moment Redux was revealed to the world at Ather Community Day 2025.
Chapters:
[0:00] Introduction
[3:59] Building the Body
[9:05] Giving a Soul
[13:50] Crafting the Looks
[20:15] The Reveal
A film by Ather Design Studio.